evian – Mountain of Youth
Produced in collaboration with Plural for the 2025 US Open
The Challenge
Evian’s Mountain of Youth campaign needed bold creative across New York City — from 3D billboards to subway, airport, and bus shelter placements. With evolving direction and tight deadlines, the campaign required visuals that could quickly communicate the concept and adapt across multiple formats.
The Approach
We created cinematic storyboards that showed exactly how the campaign would look and feel out in the city.
Each frame was crafted to match the scale and energy of giant outdoor screens.
We built versions that worked across different formats, from billboards to bus shelters.
Short motion videos helped preview the story in action, making it easy to see how the final campaign would unfold on screen..
Storyboard to Screen
See how the storyboards translated directly into the campaign’s live placements.
Billboard — A frame-by-frame match from storyboard to the giant Times Square screen.
Newsstand — The same sequence adapted for street-level media, playing seamlessly in context.
These real-time previews show how each storyboard evolved into a final screen execution, bridging concept and reality.
Storyboards
The Outcome
The campaign launched during the 2025 US Open, taking over screens across New York City — from Times Square to subway platforms. The storyboards and motion previews became the blueprint for the final work, with the live campaign reflecting the same moments and energy we first mapped out.