Pfizer – This Is Living With UC

This project was part of Pfizer's ongoing "This Is Living With UC" campaign, highlighting real experiences with ulcerative colitis. Featuring Sunny Anderson, the film blends authenticity, education, and emotional clarity.

I was brought on by Team Bubbly to storyboard the core visual structure, helping define scene composition, camera flow, and transitional pacing—particularly in support of the testimonial format. Given the sensitivity of the subject matter, the boards aimed to provide direction that was respectful, human-centered, and adaptable during production.

My role included early-stage visualization based on evolving scripts and team input. The final product offers a grounded, confident tone that amplifies Sunny's voice and Pfizer's message.

Client: Pfizer | Production Company: Team Bubbly | Storyboard Artist: Andrew Vado | Campaign: This Is Living With UC

Storyboards