Squid Game Times Square

Pre-show begins 4:24 PM. Recruiters in full Squid Game uniform take position at the TKTS red stairs

Recruiters challenge passersby to Ddakji on the stairs, unsuspecting crowd drawn in

Crowd grows around the stairs, energy building before the main event

TSX billboard activates. Squid Game countdown clock appears, theme music fills the square

JW × Squid Game branding goes live on the TSX screen, Striding Man woven in

Two-minute countdown, crowd locked in, Pink Guards hold the perimeter

Bottle reveal on screen (the JW limited-edition Squid Game bottle hero moment)

QR code drops on the billboard. Players scan to register for Red Light Green Light

Rules displayed on screen, crowd receives game instructions via billboard

Red Light Green Light Round 1. The doll activates, players freeze across the square

First eliminations. Pink Guards remove players who moved on Red Light

Between rounds, crowd reaction, JW branding beats on the TSX screen

Red Light Green Light Round 2. Final players compete for the win

Final eliminations. Last players standing hold position under the billboard

Winner announced live on the TSX billboard (Squid Game winner graphic with JW bottle)

Crowd celebration, Lil Dicky appearance, happy hour activation begins

Three-bar happy hour launches through 8 PM, JW Squid Game limited edition served

Final billboard beat, JW × Squid Game Season 2 title card, campaign close