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Saucony

Hurricane 24

◆Gold + Silver Telly · 2025

Team Bubbly

Saucony needed a high-energy launch spot for the Hurricane 24 — a shoe built for movement, music, and the city. Team Bubbly brought on director Miles Warren and brought me in to storyboard the full shoot: a fast-cutting, kinetic spot set across NYC exteriors and a stylized laundromat, starring Cakes Da Killa.

Working directly with Miles Warren and the Team Bubbly producers, I built boards scene by scene — locking in camera movement, character blocking, and the visual rhythm that would let the edit breathe with the music. Four scenes, 28 panels: from the opening shoe hero on the laundromat steps to the wide street VFX pull-back that closes the spot. v2 revisions were turned on key shots to dial in framing and motion direction before the shoot.

The spot came together exactly as boarded. The final cut earned a Gold and Silver Telly Award in 2025, recognizing the visual effects work and musical integration. The storyboard-to-screen match across the laundromat sequences and the outdoor runner coverage was tight enough to feature in the board-to-screen reel.

FROM THE BOARD

Saucony · 2024

STORYBOARDS

Hurricane 24 — Storyboards 1

S1 · Low angle: two runners' legs and shoes moving through the city

Hurricane 24 — Storyboards 2

S1 · Overhead manhole cover — foam seeping through the grates

Hurricane 24 — Storyboards 3

S1 · Two women runners facing camera — medium close-up, city behind

Hurricane 24 — Storyboards 4

S1 · Fire hydrant on the sidewalk — foam pooling at its base

Hurricane 24 — Storyboards 5

S1 · Two women runners — tight close-up on faces, side by side

Hurricane 24 — Storyboards 6

S1 · Two women wide — push in down foam-filled city street

Hurricane 24 — Storyboards 7

S1 · Two women runners — upper body close-up, city skyline behind

Hurricane 24 — Storyboards 8

S1 · Laundromat exterior — push in through foam toward the entrance

Hurricane 24 — Storyboards 9

S1 · Hurricane 24 shoe hero — swoop across the shoe, foam and bubbles exploding

Hurricane 24 — Storyboards 10

S1 · Dive into bubbles — camera descends into the foam

Hurricane 24 — Storyboards 11

S2 · Aerial of Cakes Da Killa in the bathtub — swoop down from above

Hurricane 24 — Storyboards 12

S2 · Cakes Da Killa in the bathtub with mic — wide side view, laundromat interior

Hurricane 24 — Storyboards 13

S2 · Cakes Da Killa — tight close-up on face with mic

Hurricane 24 — Storyboards 14

S2 · Hurricane 24 shoe — low angle close-up from the side, foam around the sole

Hurricane 24 — Storyboards 15

S2 · Dive into bubbles — camera descends into foam (transition)

Hurricane 24 — Storyboards 16

S2 · Abstract foam vortex — camera shoots up through swirling bubbles

Hurricane 24 — Storyboards 17

S3 · Hurricane 24 shoe hero — large profile against stage lights, crowd below

Hurricane 24 — Storyboards 18

S3 · Concert venue — tilt down from stage lights to crowd

Hurricane 24 — Storyboards 19

S3 · Concert crowd — slow push in on the packed dance floor

Hurricane 24 — Storyboards 20

S3 · DJ at turntables — slow push in, foam and stage light

Hurricane 24 — Storyboards 21

S3 · Crowd hit by light — people squinting and shielding their eyes

Hurricane 24 — Storyboards 22

S3 · Concert crowd — push out as people shield eyes, foam surging

Hurricane 24 — Storyboards 23

S3 · Foam vortex tunnel — pull out through spiral of bubbles

Hurricane 24 — Storyboards 24

S4 · Hurricane 24 shoe side profile — tilt up with speed lines

Hurricane 24 — Storyboards 25

S4 · Male runner close-up outdoors — dramatic foam clouds, drones in sky

Hurricane 24 — Storyboards 26

S4 · Runner direction arrow — tracking movement through the frame

Hurricane 24 — Storyboards 27

S4 · Wide suburban street — lone runner in center, foam clouds rolling in

Credits