C4 - Cyber Berry Blue Spec Commerical
The Challenge
To explore how modern brands can harness AI-enhanced storytelling, we set out to create a spec commercial for C4 Energy’s Cyber Berry Blue flavor. The goal was to build a visually striking, character-driven world — one that felt cinematic, cohesive, and production-ready — while demonstrating how AI tools can amplify, not replace, traditional filmmaking craft.
With no client brief and no existing universe to build from, the challenge became:
Creating an original hero character with a unique visual identity
Designing storyboards and worldbuilding elements from scratch
Ensuring character consistency across every shot
Maintaining a cinematic, professional quality using an AI-supported workflow
The result needed to look and feel like a modern commercial executed by a hybrid animation/VFX studio.
The Approach
We built the spot using a traditional pipeline first — hand-drawn storyboards, character sketches, and visual development. These established the tone, pacing, and framing before any AI tools were introduced.
Pre-Production
Original storyboards and character designs created by hand
Sketches refined with color keys and visual direction
Storyboards lightly upscaled for clarity
AI-Enhanced Production
Using a controlled ComfyUI workflow, we:
Generated consistent character renders with Juggernaut + custom LoRAs
Created motion through keyframe interpolation, not random generative video
Maintained continuity across every shot
Creative Finishing
Photoshop paintovers corrected AI drift
Dedicated facial passes improved expression
Sound, pacing, and color crafted manually in Premiere
Every frame ties back to the original storyboards, ensuring authorship, continuity, and a cohesive visual style throughout the final commercial.
The Outcome
The final spot delivers a high-energy, cyber-themed commercial that showcases:
A cohesive hero character built through hand-drawn art and refined through AI
A cinematic aesthetic supported by lighting, camera design, and editorial pacing
Professional-grade fidelity, thanks to 8K upscaling and custom post-production
The result demonstrates how AI can be integrated into a traditional production pipeline to elevate storytelling, maintain aesthetic consistency, and dramatically accelerate visual execution — all without compromising artistic intent.
